01 / Brand identity · Packaging4 images
Lumiere
A black-and-gold identity carried through perfume packaging, presentation boxes and shopping bags.
Marketing · Branding · Creative Production
Standing Out is what we do.
BASH turns strategy into brands, content and experiences made to be remembered.
JordanRiyadh
Explore our work
Selected relationships
Some of our clients
Trust is earned through good work, open conversation and care in every detail.
About BASH
Human first.
Strategy always.
We help ambitious companies rise above by making what sets them apart impossible to ignore.
For us, the strongest work begins without walls between “agency” and “client.” We listen closely, challenge openly and build alongside the people who know the business best.
Your insight meets our strategic expertise, translating the essence of a brand into a clear strategy, a distinctive identity, meaningful assets and content that connects.
We speak human before we speak brand. BASH belief
ListenDefineCreateConnect
Services & Capabilities
One house.
Many moves.
Strategy, craft and production working as one connected creative system.
Immersive discovery turns the essence of a business into clear strategy, distinctive identity and useful brand applications.
Art direction, pre-production, casting, location scouting and styling shaped into purposeful brand photography.
Strategy-led social content combining design, photography, video and animation into a consistent brand voice.
Digital and social campaigns built to connect creative direction with focused distribution and audience relevance.
Creative direction, pre-production and post-production brought together for polished brand films and campaign content.
Motion graphics, stop-motion, frame-by-frame work and 3D animation add movement and personality to a visual system.
Realistic 3D imagery and video created with advanced digital techniques for product and campaign storytelling.
Custom, functional booth environments designed to strengthen visibility and invite meaningful audience engagement.
Event and grand-opening management from initial concept and design through coordinated execution.
The force behind Bash
Selected Work
Ideas madevisible.
From the details you hold to the spaces you step into.
A selection of brand identities, packaging and spatial concepts by BASH.
Brand identities & everyday touchpoints
Identity · Packaging · Applications
02 / Brand identity · Applications4 images
Café Dorzo
A café identity expressed through illustrated cups, bottles and staff uniforms.
03 / Brand identity · Packaging3 images
70’s Burger
Playful meal packaging and coordinated uniform applications in a distinctive yellow-and-black palette.
Events & spaces
Concept renders from the BASH portfolio
04 / Event design · 20242 images
Binyah
Entrance and presentation-wall concepts for the seventh annual party, using Binyah’s green identity.
05 / Spatial design · Concepts3 images
The Third Albor Festival
Market-stall and exhibition concepts combining timber structures, heritage references and agricultural themes.
Five projects. A closer look at the details.Explore the Shmlt identity case study ↗
Featured case study
ShmltRestaurant & Cafe
A warm, recognizable identity translated across every physical brand touchpoint.
ShmltIdentity system · Packaging · Applications
- Identity design
- Packaging system
- Uniform applications
- Service materials
Creative challenge
Create an identity flexible enough to move naturally from restaurant-facing materials to uniforms, takeaway packaging and everyday service touchpoints.
BASH approach
A deep-red Arabic wordmark, warm neutral base and geometric pattern form one visual language that stays recognizable across different formats.
Creative process
Built together.
The best work starts in the room—with honest questions, shared context and a clear direction everyone owns.
Discover
Listen before making
Collaborative workshops uncover the business, the audience and the human truth at the heart of the brand.
Define
Make the path clear
Together, we turn insight into focused strategy, meaningful positioning and one confident creative direction.
Create
Build one living system
Identity, content, campaigns and production take shape through open feedback—not distant hand-offs.
Activate
Move into the world
We launch, shape distribution, refine what needs care and stay close as the brand keeps moving.
Rooted here.
Moving regionally.
BASH brings one collaborative creative practice across its presence in Jordan and Riyadh, Saudi Arabia.
01 / JORegional presence
JordanHome market
02 / KSARegional presence
RiyadhSaudi Arabia
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